Advice for advisers on blogs, websites and networking
Few advisers deploy a blog, though many wish they had one due to the market turmoil.
Few advisers deploy a blog, though many wish they had one due to the market turmoil.
Rather than soothing the battered psyches of clients with individual calls, they could discuss market woes and their strategies with dozens of clients at the same time.
Such an approach wouldn’t eliminate handholding entirely, but it might be a good start.
To be sure, there are many advisers who don’t view a blog as an acceptable replacement for a phone call — but it is one way of supplementing your client communications.
Before deciding to develop a blog, review the compliance ramifications.
A good place to learn how to stay compliant is our first story; it offers guidance from key regulators and several law firms.
Our second story highlights the experiences of advisers who revamped their sites and discusses the web designers they used as well as the cost of a website upgrade.
Several websites and services cater to the networking needs of advisers. In this time of turmoil and it is a good idea to have as much access to information from accountants and lawyers as possible.
Our last few stories focus on networking sites and provide links to services we have written about in the past.
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