Podcasts and prospecting
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Podcasts may not generate as many leads as radio shows, but they're still a valuable tool.
For 25 years, my business partner and I have hosted a financial topic radio program that, for the last five years, has also been available via podcast. For many years, our radio show was our No. 1 source of new leads for the firm. But that’s all changed.
Last month, I wrote that our radio progr
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