FPA to help advisers choose best technology program
As market volatility persists, the Financial Planning Association has created a research program that is aimed to help advisers choose the best technology.
As market volatility persists and advisers’ jobs become more stressful, the Financial Planning Association and ActiFi Inc. have partnered to create a research program that is aimed to help advisers choose the best technology program.
The Denver-based FPA and Plymouth, Minn.-based ActiFi created a research program that provides advisers with what they say is an objective view of how technology can improve client services and increase profits.
The in-depth reports and analyses will compare the attributes of software and technology programs to help advisers determine which package is best for a firm’s business operations.
“In many industries, there are ‘technology score cards’ that help make choosing the right software easier, based on how a company conducts its business,” Ian MacKenzie, chief marketing officer for FPA, said in a statement. “Objective and comprehensive technology analysis doesn’t currently exist in the wealth management world; thus, we will fill that void and provide a level of sophistication that frankly is long overdue.”
Learn more about reprints and licensing for this article.
