How RPAs can decommoditize their 401(k) services
Though retirement planning seems so critical to those of us in the defined-contribution industry, just as copy machines seem to their salespeople, plan sponsors may not feel the same.
David Stofer, president at Mariner Retirement Advisors, commented on a recent webinar that he gets annoyed with salespeople offering products not essential to his business — like copy machines — constantly pestering him. Then he had a revelation that maybe 401(k) plan sponsors feel the same way
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