Cetera team managing $170 million switches to LPL
Three advisers who operate as West End Advisory in St. Louis make the move.
Advisers Joe Roddy, Steve Mayer and Laurie Elfrank have switched affiliations from Cetera Financial Group to LPL Financial.
The three advisers, who operate as West End Advisory Group in St. Louis, manage $170 million in advisory, brokerage and retirement plan assets.
Roddy began his career in 1983 at Drexel Burnham Lambert and had been affiliated with Cetera since 2014, according to his BrokerCheck report. Elfrank has 17 years of experience and joined Cetera in 2013. Mayer has 8 years of experience and joined Cetera in 2017.
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