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Strive Asset Management to bring anti-ESG to PEP 401(k)

The firm, which is on a crusade against the use of ESG factors in investing, announced that it's launching a pooled employer plan.

Anti-ESG ETF sponsor Strive Asset Management is planning to take a crack at the retirement plan business and this week announced its intention to offer a pooled employer plan.

That firm, which was founded last year and has since launched a small suite of funds, would be the main investment provid

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