Younger generations driving demand for personalized 401(k) plans
Cerulli research suggests asset managers and record keepers can stand out to Gen Zers by providing customized product offerings.
With a tendency to post everything from pictures to their personal information, there’s a reason why Gen Z has been called “the sharing generation.” For asset managers and record keepers in the 401(k) market, that could be a trend worth following.
In its newest research on the retirement in
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