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Follow the rules, ask questions when using gen AI, Finra tells firms

Amid growing use of generative AI and large language models, the regulator is issuing a crucial reminder for its members.

Finra has issued a reminder to member firms regarding their regulatory obligations when incorporating generative AI and similar tools into their operations.

In a notice Thursday, the watchdog emphasized that its rules as well as securities laws in general remain applicable, even as firms adopt ad

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