Schwab snags TD’s chief marketing officer
Garrity steps in for Saeger, who left discount brokerage in December
Laurine Garrity, chief marketing officer at TD Ameritrade Inc., will be taking over the top marketing post at The Charles Schwab Corp. early next month.
Ms. Garrity, who will be based in San Francisco, replaces Rebecca Saeger, who left Schwab in December to consider other opportunities, according to Greg Gable, a Schwab spokesman.
The Schwab CMO is responsible for the company’s overall advertising strategy, brand management, public relations and management of the company’s internal advertising agency.
Schwab’s marketing division is best known for its “Talk to Chuck: ad campaign for the company’s discount brokerage. Ms. Garrity will also play a role in the promotion of Schwab Advisor Services, the firm’s custody unit, Mr. Gable said.
The company has no plans to change is advertising or marketing strategies, he added.
TD Ameritrade spokeswoman Kristin Petrick confirmed that Ms. Garrity is no longer with the company. “We have begun to seek a replacement and are considering both internal and external candidates,” Ms. Petrick said.
Learn more about reprints and licensing for this article.
