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2012 Ad Planner

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140" ad – Full Page Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $29,680 $26,460 $23,940 $21,840 $19,740 $18,620 $17,080
4/C $36,230 $33,010 $30,490 $28,390 $26,290 $25,170 $23,630
4/C Page* $42,166 $38,302 $35,278 $32,758 $30,238 $28,894 $27,046


70" ad – Full Page
Color 1x 7x 13x 19x 26x 39x 48x
B&W $14,840 $13,230 $11,970 $10,920 $9,870 $9,310 $8,540
4/C $18,115 $16,505 $15,245 $14,195 $13,145 $12,585 $11,815
B&W+premium* $16,324 $14,553 $13,167 $12,012 $10,857 $10,241 $9,394
4/C+premium* $19,599 $17,927 $16,442 $15,287 $14,132 $13,516 $12,669
Backcover $21,083 $19,151 $17,639 $16,379 $15,119 $14,447 $13,523



40″ ad – Junior Page (Accepts standard 7″ x 10″ magazine size ad)
Color 1x 7x 13x 19x 26x 39x 48x
B&W $11,720 $10,720 $9,800 $9,200 $8,520 $8,280 $7,800
4/C $14,169 $13,169 $12,249 $11,649 $10,969 $10,729 $10,249
B&W+premium* $12,892 $11,792 $10,780 $10,120 $9,372 $9,108 $8,580
4/C+premium* $15,341 $14,241 $13,229 $12,569 $11,821 $11,557 $11,029


70″ ad + 28″* adjacent strip
Color 1x 7x 13x 19x 26x 39x 48x
B&W $24,220 $21,854 $19,978 $18,452 $17,010 $16,254 $15,232
4/C $29,944 $27,578 $25,702 $24,176 $22,734 $21,978 $20,956


80″ ad – Fractional Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $23,440 $21,440 $19,600 $18,400 $17,040 $16,560 $15,600
4/C $28,338 $26,338 $24,498 $23,298 $21,938 $21,458 $20,498


35″ ad – Half Page
Color 1x 7x 13x 19x 26x 39x 48x
B&W $10,990 $10,045 $9,275 $8,680 $8,260 $7,980 $7,595
4/C $13,439 $12,494 $11,724 $11,129 $10,709 $10,429 $10,044


70″ ad – Half Page Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $21,980 $20,090 $18,550 $17,360 $16,520 $15,960 $15,190
4/C $26,878 $24,988 $23,448 $22,258 $21,418 $20,858 $20,088


24″ ad
Color 1x 7x 13x 19x 26x 39x 48x
B&W $8,040 $7,392 $6,864 $6,456 $6,120 $5,952 $5,736
4/C $10,489 $9,841 $9,313 $8,905 $8,569 $8,401 $8,185


18″ ad
Color 1x 7x 13x 19x 26x 39x 48x
B&W $6,300 $5,832 $5,454 $5,148 $4,914 $4,824 $4,626
4/C $8,749 $8,281 $7,903 $7,597 $7,363 $7,273 $7,075

All prices reflected are gross rates.
*Reflects 10% premium charge.
**Reflects 20% premium charge.

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