Why advisers are going virtual
42 million households, representing $13.5 trillion in annual revenues, are prime candidates for virtual advice
Worldwide market for virtual advice
42 million households, representing $13.5 trillion in annual revenues, are prime candidates for virtual advice.
Source: McKinsey & Co. report: The Virtual Financial Advisor: Delivering Personalized Advice In The Digital Age
Video conferencing
Video conferencing and other technologies have enabled advisers to provide “virtual advice,” defined as consultation with clients who are in a different location. This technique is expected to increase in popularity in the future.
Source: InvestmentNews/Cambridge adviser technology study
Customer response
Regardless of wealth level or age, customers are comfortable with virtual financial advisers.
Source: McKinsey & Co. report: The Virtual Financial Advisor: Delivering Personalized Advice In The Digital Age
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