BlackRock’s two-tier ETF pricing system is working
The company remains the top seller of U.S. ETFs while fending off Vanguard and shielding much of its business from the punishing effects of price competition.
BlackRock Inc. signaled its willingness to engage in a price war last October by cutting fees on 15 exchange-traded funds, going head-to-head with faster-growing ETF rivals Vanguard Group and Charles Schwab Corp. in the fight for investors flocking to passive products.
"A new era is dawning for a
Learn more about reprints and licensing for this article.
