Larry Roth joins Vestorly’s advisory board

Larry Roth, the former CEO of Cetera Financial Group and AIG Advisor Group, has joined the advisory board of Vestorly, a content marketing software company serving financial firms.

Mr. Roth will help Vestorly develop opportunities in financial services as “new economic realities and the regulatory environment shift,” the company said in a release.

Vestorly said it intends to apply its artificial intelligence platform to address the need for personalized communication in a know-your-client environment while enhancing client acquisition processes, operations around revenue retention, and consumer education.

The company was founded in 2012 to provide a content marketing platform based on end-user activity for the financial advisory business.