CFP Board to launch new round of ads to build public awareness of designation
Campaign budget of $11.7 million based on $145 assessment per CFP certificant
The Certified Financial Planner Board of Standards Inc. will launch a new round of national advertising next week to raise public awareness of the credential.
The $11.7 million campaign is designed to create demand for investment advice from a CFP by stressing that mark holders offer personalized,
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