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Douglas Heikkinen

Douglas Heikkinen is president of Riley Weiss, a branding firm.

Displaying 13 results

Topic

Making sure your advisory team gets your firm’s message

Is your advisory team speaking with one voice?

Topic

Knowing audience is key first step in marketing

If you aren't speaking to the right people — in a language that resonates — those who matter the most won't hear what you have to say.

Topic

What makes your firm so special?

Pop quiz: Who are you? What do you do? And why is it important? In other words, why…