Carson Group acquires Louisiana firm managing $500 million

The deal for Baton Rouge-based Shobe Financial Group was driven by succession planning considerations.

Carson Group said it has acquired Shobe Financial Group, a Baton Rouge, Louisiana-based wealth management firm overseeing $500 million in assets under management, in a deal motivated by the firm’s need for a succession plan.

The 16-person firm was founded in 1983 and is led by Ed Shobe, partner and chairman, and Jason Wendham, partner and president.

“We didn’t take this decision lightly — it’s been more than a year in the making, and after careful consideration and due diligence we know that our decision to join Carson Wealth is what is in our clients’ and our team’s best interest,” Wendham said in a statement.

Jamie Hopkins, managing partner of wealth solutions at Carson Wealth, said that while some advisors are attracted to Carson by its business solutions, “there are others, like Ed and Jason, who turn to us because they’ve built a multigenerational family business and they want to continue to grow, as well as secure a future for their firm and their clients.”

Carson Group manages $21 billion in assets and has a network of more than 460 advisors in offices in 37 states. The Baton Rouge location will be Carson Group’s seventh wholly owned location.

[More: Carson Group buys $200 million Massachusetts firm]