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Want a tattoo of your favorite ticker? 1.1 million new investors say yes

stock market ticker on NYSE

A new survey by Public, a next gen-focused investing app, researched the behaviors and motives of millennial and Gen Z investors. The majority of respondents started investing in the past three years.

Millennials and Gen Zers are evolving the culture of investing as millions enter the stock market for the first time with mindsets and behaviors unlike their older counterparts. 

New research by Public, a next gen-focused investing app with over a million users, and research group Nonfiction

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