How online trading apps are changing the market
![Hands-holding-apple-iphone](https://s32566.pcdn.co/wp-content/uploads/2020/08/Texting-mobile-illo_opt-951x634.jpg.optimal.jpg)
The 6 million people who downloaded trading apps in January alone represent a new breed of retail investor that is younger, earns a lower income and is more racially diverse than any investment cohort the industry has seen.
Armed with flashy mobile trading apps and free stock trades, millions of young Americans are opening up brokerage accounts online and putting traditional financial advisers on notice.
The six million people who downloaded trading apps in January alone represent a new breed of retail investor that
Learn more about reprints and licensing for this article.