What women want in financial services
Yet women invest 22% less of their wealth in financial instruments than their male counterparts because of ...
An underserved need for customized offers: 45% of women indicate that their bank sends them offers and mailings that don’t reflect their needs and preferences, compared with 34% of men.
Lack of segment-specific empowerment: 36% of women don't feel empowered or comfortable when entering a bank, compared with 26% of men.
Inadequately tailored educational resources: 20% of women who don't invest say they don't know how to start, compared to 16% of men.