‘There’s not enough planners in this world, let alone in the United States’

Stoy Hall doesn’t like the traditional side of financial planning or financial advising.

The founder and CEO of Iowa-based Black Mammoth believes the industry needs to understand clients’ psychology, emotions and mindsets that will ultimately help them make better financial decisions.

“I did a lot of research on what family offices were and launched Black Mammoth, which is a modern family office under the RIA space,” he said. “What we do is take the concept of family office with everything in-house and we modernize it so everyday people can have that service, but we really focus on their emotional side first, and let the numbers be numbers.”

Operating as a family office and focusing on clients’ psychology is one of the many reasons Hall is being recognized as an InvestmentNews Awards 2024 Excellence Awardee, with the winners announced on June 20 at 583 Park Avenue, New York City in a glitzy, red carpet ceremony. Click here to register to attend.

Since coming back from the pandemic, and as more industries go virtual, there’s been an increasing movement towards the psychology behind financial planning and being there for clients, Hall says, “which leads to more assets and greater growth of their money.”

“That’s where the hardest part is,” Hall added. “It’s getting not only our industry, but clients and society to truly understand what financial planning is about. It’s not just about numbers and moving money around.”

“I really hope that we get to see movement of these great people, and really bring light to them while we all help each other and lift each other up,” he says, reflecting on his nomination as an InvestmentNews Awards Excellence Awardee. “There’s not enough planners in this world, let alone in the United States, to truly make a dent in our society when it comes to clients.

“I’m really hoping that it’s not a competition thing and that it’s more of a family-oriented [celebration]. We can continue to lift each other up and serve as many people as possible.”

For more details about the InvestmentNews Awards, including a list of all finalists and details of how to attend, follow this link.