Morningstar No. 1 site used by advisers

Morningstar.com is the website used most frequently by financial advisers, according to a survey by asset management consultancy kasina LLC.
Nine percent of the 548 advisers surveyed selected the Morningstar Inc. site as their top choice, followed by the sites of Yahoo! Finance (3% of advisers), Bloomberg (3%), The Wall Street Journal (2%), Google (2%) and Yahoo (2%). CNBC, MarketWatch, Facebook, and American Funds each were selected as the top website choice by 1% of those surveyed.
Twenty-two percent of responding advisers reported that their time using the web had increased by more than more three hours a week over the past 12 months, while 28% said it had increased by one to three hours a week.
Forty-six percent of advisers surveyed said the time they spent online had remained the same during the past year, 3% said their time online had decreased by between one and three hours and roughly 1% said it was down by more than three hours.
For more on the study’s results as well as adviser feedback, please read next week’s InvestmentNews TechUpdate.
To go directly to kasina’s website for the study, click on What Advisors Do Online 2009.
For more general information visit kasina online.
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Related Topics: Morningstar Inc.