TO BANKS, A FUND BY ANY NAME NOT THEIR OWN ISN’T AS SWEET: RUSH TO RETITLE FOLLOWS FED’S EASING OF REGULATION TO LET INSTITUTIONS USE THEIR NAMES ON OFFERINGS
Eight years ago, portfolio managers for Firstar Corp. were thumbing through a thesaurus as they wracked their brains…
Eight years ago, portfolio managers for Firstar Corp. were thumbing through a thesaurus as they wracked their brains in the Milwaukee bank's conference room. The issue: what to call the firm's new line of stock and bond mutual funds.
They were looking for a word like "gateway," one that would conve
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