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2009 Ad Planner

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140" ad – Full Page Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $28,140 $25,060 $22,680 $20,720 $18,760 $17,640 $16,240
4/C $34,436 $31,356 $28,976 $27,016 $25,056 $23,936 $22,536


70" ad – Full Page
Color 1x 7x 13x 19x 26x 39x 48x
B&W $14,070 $12,530 $11,340 $10,360 $9,380 $8,820 $8,120
4/C $17,218 $15,678 $14,488 $13,508 $12,528 $11,968 $11,268
B&W+premium* $15,477 $13,783 $12,474 $11,396 $10,318 $9,702 $8,932
4/C+premium* $18,625 $16,931 $15,622 $14,544 $13,466 $12,850 $12,080



40" ad – Junior Page (Accepts standard 7″ x 10″ magazine size ad)
Color 1x 7x 13x 19x 26x 39x 48x
B&W $11,120 $10,120 $9,280 $8,680 $8,080 $7,840 $7,360
4/C $13,474 $12,474 $11,634 $11,034 $10,434 $10,194 $9,714
B&W+premium* $12,232 $11,132 $10,208 $9,548 $8,888 $8,624 $8,096
4/C+premium* $14,586 $13,486 $12,562 $11,902 $11,242 $10,978 $10,450


70" ad + 28″* adjacent strip
Color 1x 7x 13x 19x 26x 39x 48x
B&W $22,946 $20,678 $18,928 $17,472 $16,156 $15,400 $14,448
4/C $28,448 $26,180 $24,430 $22,974 $21,658 $20,902 $19,950


80" ad – Fractional Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $22,240 $20,240 $18,560 $17,360 $16,160 $15,680 $14,720
4/C $26,948 $24,948 $23,268 $22,068 $20,868 $20,388 $19,428


35" ad – Half Page
Color 1x 7x 13x 19x 26x 39x 48x
B&W $10,395 $9,520 $8,785 $8,225 $7,805 $7,560 $7,210
4/C $12,749 $11,874 $11,139 $10,579 $10,159 $9,914 $9,564


70" ad – Half Page Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $20,790 $19,040 $17,570 $16,450 $15,610 $15,120 $14,420
4/C $25,498 $24,948 $23,268 $22,068 $20,868 $20,388 $19,428


24" ad
Color 1x 7x 13x 19x 26x 39x 48x
B&W $7,608 $6,984 $6,504 $6,096 $5,808 $5,640 $5,424
4/C $9,962 $9,338 $8,858 $8,450 $8,162 $7,994 $7,778


18" ad
Color 1x 7x 13x 19x 26x 39x 48x
B&W $5,958 $5,526 $5,166 $4,878 $4,644 $4,554 $4,392
4/C $8,312 $7,880 $7,520 $7,232 $6,998 $6,908 $6,746

All prices reflected are gross rates.

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