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2011 Ad Planner

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140" ad – Full Page Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $28,980 $25,760 $23,380 $21,280 $19,320 $18,200 $16,660
4/C $35,402 $32,182 $29,802 $27,702 $25,742 $24,622 $23,082
4/C Page 2-3+ premium* $41,198 $37,334 $34,478 $31,958 $29,606 $28,262 $26,414


70" ad – Full Page
Color 1x 7x 13x 19x 26x 39x 48x
B&W $14,490 $12,880 $11,690 $10,640 $9,660 $9,100 $8,330
4/C $17,701 $16,091 $14,901 $13,851 $12,871 $12,311 $11,541
B&W+premium* $15,939 $14,168 $12,859 $11,704 $10,626 $10,010 $9,163
4/C+premium* $19,150 $17,379 $16,070 $14,915 $13,837 $13,221 $12,374



40″ ad – Junior Page (Accepts standard 7″ x 10″ magazine size ad)
Color 1x 7x 13x 19x 26x 39x 48x
B&W $11,440 $10,440 $9,560 $8,960 $8,320 $8,080 $7,600
4/C $13,841 $12,841 $11,961 $11,361 $10,721 $10,481 $10,001
B&W+premium* $12,584 $11,484 $10,516 $9,856 $9,152 $8,888 $8,360
4/C+premium* $14,985 $13,885 $12,917 $12,257 $11,553 $11,289 $10,761


70″ ad + 28″* adjacent strip
Color 1x 7x 13x 19x 26x 39x 48x
B&W $23,646 $21,280 $19,502 $17,976 $16,632 $15,876 $14,854
4/C $29,258 $26,892 $25,114 $23,588 $22,244 $21,488 $20,466


80″ ad – Fractional Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $22,880 $20,880 $19,120 $17,920 $16,640 $16,160 $15,200
4/C $27,682 $25,682 $23,922 $22,722 $21,442 $20,962 $20,002


35″ ad – Half Page
Color 1x 7x 13x 19x 26x 39x 48x
B&W $10,710 $9,800 $9,065 $8,470 $8,050 $7,770 $7,420
4/C $13,111 $12,201 $11,466 $10,871 $10,451 $10,171 $9,821


70″ ad – Half Page Spread
Color 1x 7x 13x 19x 26x 39x 48x
B&W $21,420 $19,600 $18,130 $16,940 $16,100 $15,540 $14,840
4/C $26,222 $24,402 $22,932 $21,742 $20,902 $20,342 $19,642


24″ ad
Color 1x 7x 13x 19x 26x 39x 48x
B&W $7,848 $7,200 $6,696 $6,288 $5,976 $5,808 $5,592
4/C $10,249 $9,601 $9,097 $8,689 $8,377 $8,209 $7,993


18″ ad
Color 1x 7x 13x 19x 26x 39x 48x
B&W $6,138 $5,688 $5,328 $5,022 $4,788 $4,698 $4,518
4/C $8,539 $8,089 $7,729 $7,423 $7,189 $7,099 $6,919

All prices reflected are gross rates.
*Reflects premium charge.

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