Subscribe

Advisers getting better at social media, but still have work to do

A new study analyzing social media posts from across the financial services industry found that while posts about a firm's or adviser's stance on issues are the most engaging, they account for only 1% of total posts.

Financial advisers are getting better at using social media to attract new clients but still have room for improvement, according to a new study by Hearsay Systems, a digital communications fintech.

An analysis of 14 million published social media posts from across the financial services industry

Subscribe or log in to read the rest of this content.

Related Topics:

Learn more about reprints and licensing for this article.

Recent Articles by Author

We need to talk about Method Man and Redman’s performance at Future Proof

"For a conference billing itself as the future and inclusive to all, this was the opposite and seemed tone-deaf,' says one person who attended the concert.

Finra asks SEC to extend remote inspections program

The rule allowing such inspections is due to expire at the end of this year, but Finra has asked to delay the expiration until June 30.

New Jersey chooses Vestwell to administer retirement savings program

Its plan, which will be rolled out in 2024, is the seventh state auto-IRA to partner with the digital record keeper.

Future Proof plants its flag in the advisor industry event circuit

In its second year, the beachside conference attracted almost 3,000 attendees, nearly double last year’s attendance.

TIAA hires six new leaders for wealth management team

The executives, all of whom are joining from other firms, will complement TIAA's current staff 'to help clients prepare for retirement and reach their financial goals,' an executive says.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print