<b>Live from the FPA conference:</b> Dan Ariely’s ‘irrational’ shoes
Talk about a fashion statement.
Talk about a fashion statement. In delivering his talk about how irrational we humans can be yesterday at the opening session of the FPA conference here in Denver, behavior economist Dan Ariely, author of best-selling book “Predictably Irrational,” sauntered across the stage wearing these (see picture).
Imprinted on the side of the sneakers was the word “irrational.”
Obviously, Mr. Ariely knows what he’s talking about.
Learn more about reprints and licensing for this article.
