It must be May in VA-land: Payout cuts, price hikes, new products

May is here and so are variable annuity updates.
The industry is at an inflection point, with markets largely on an upswing, interest rates remaining low and high-flying insurers that once dominated the variable annuities market looking to curtail their risk.
In many ways, the environment has remained the same over the last year or two with higher fees, less equity market risk and living benefit options that are generally less generous than those in the past.
“It’s more of the same. There are more managed-volatility funds and more adjustments, a combination of what is absolutely necessary and what’s driven by the market,” said Tamiko Toland, managing director for retirement income consulting at Strategic Insight.
These days, carriers have another thing to worry about: managing their variable annuities business relative to the businesses of their peers so that they don’t take on excessive flows that would have otherwise gone to a competitor.
Companies that have been slow to make drastic changes are finally getting around to them.
“Companies that haven’t made many adjustments lately make them in May,” Ms. Toland said. “That’s consistent with what we’ve seen in the market in the last couple of years. Companies need to stay in the same relative location with benefits, or else they invite excess inflows.”
Perhaps the biggest unveiling this spring is MetLife Inc.’s Shield Level Selector, which is not a variable annuity but a registered-single-premium annuity that’s a cross between an indexed annuity and a structured product, according to Elizabeth Forget, a senior vice president at MetLife.
Customers’ returns can be tied to the performance of five index options However, those earnings are subject to caps, and MetLife can buffer some or all of the client’s losses. This product has a couple of death benefit options, but no lifetime income benefits.
“It’s more for a pre-retiree as opposed to a close-to-retirement-age person,” Ms. Forget said. “They want to accumulate assets and have some protection. This is not meant to be an income product.”
The benefit for insurers who offer these structured products is that the companies won’t be on the hook for long-dated liabilities tied to lifetime income, and the clients’ accounts won’t have the same growth potential as variable annuities of the past. Axa Equitable Life Insurance Co. already offers such a product, and Allianz Life Insurance Co. of North America plans to release one as early as this fall.
Looking to slow new premium flows, top-five player Lincoln National Corp. will be cutting back income benefit payouts for joint survivorship living-benefit riders by 50 to 100 basis points. The insurer brought in $2.9 billion in variable annuity deposits in the first quarter, up 35% from the year-ago period.
Price increases still are a staple of the May filing season. Annuities giant Jackson National Life Insurance Co. boosted the cost of its LifeGuard Freedom Flex guaranteed minimum withdrawal benefit, which applies either 5%, 6% and 7% bonuses, plus an annual step-up. At the highest end of the spectrum, a Freedom Flex features a 7% bonus, annual step-up and an optional income upgrade table that will cost 1.5% (up from 1.35%). Maximum charges have been pushed up for this feature, too, to 3%, from 2.7%.
Jackson stopped offering step-ups to the highest quarterly contract value on Freedom Flex as of April 29. Clients who bought the single-life version of the benefit used to be able to get an annual step-up to the highest quarterly contract value. Now they can only get the annual step-up. For joint life, Jackson continues to offer the step-up to the highest quarterly contract value for the 5% and 6% bonus versions of the rider.
Also on April 29, Jackson stopped offering its SafeGuard Max, a guaranteed minimum withdrawal benefit with a five-year step-up.
New funds are all the rage among insurers, namely those that use managed-volatility strategies. These strategies aim to adjust clients’ equity exposure when markets rise and fall.
Nationwide Financial, for instance, added a slate of four managed volatility funds: The NVIT Cardinal Managed Growth Fund, Cardinal Managed Growth & Income Fund, Investor Destinations Managed Growth Fund and the Investor Destinations Managed Growth & Income Fund.
Other companies are bolstering their investment offerings. For instance, Jackson National has added 20 more subaccounts to its Elite Access variable annuity platform. This particular VA is focused more on providing access to alternative investments rather than giving clients lifetime income.
Some of Jackson’s new additions address the potential for changes in the interest rate environment, including the Curian Guidance-Interest Rate Opportunities portfolio.
Prudential Annuities added several portfolios to its platform, all of which are asset allocation models. They include the AST BlackRock iShares ETF portfolio, the Defensive Asset Allocation portfolio, the Franklin Templeton Founding Funds Plus portfolio.
The carrier now offers a total of 21 asset allocation portfolios under its annuity investment platform.