Key to referrals? Teach don’t preach
Yes, clients want financial advice. But they also want to be educated about investing and planning. A…
Yes, clients want financial advice. But they also want to be educated about investing and planning. A new study released by LinkedIn and the Financial Planning Association shows that financial advisers who take time to teach their clients have happier clients — and get more referrals.
Here are some more highlights from that study:
• Advisers will see a bigger return from client engagement if they are providing clients with educational resources, a Financial Planning Association and LinkedIn study found.
• According to the study “Financial Professionals and the Future of Thought Leadership and Social Media,” relaying such information leads to better client satisfaction and referrals.
Source: Financial Planning Association and LinkedIn
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