Lead-gen site aims to match advisers and clients through data analysis
Finom is based on observation that 'no one adviser fits all'; but what's new? skeptics ask
A pair of Millennials from the University of Chicago Booth School of Business think they can use technology to improve on the use of old-fashioned word-of-mouth referrals to connect advisers with potential clients.
Their startup, Finom, proposes to screen and profile independent fee-only advisers fo
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