Reader Profile
View our Print and Online Circulation View Reader Testimonials The average InvestmentNews reader is: •…
The average InvestmentNews reader is:
• 52 years old
• Has 17 years experience in the financial advisory industry
• Personally serves more than 200 clients
• Works for a wirehouse/regional brokerage firm, independent financial planning firm
or a registered investment advisory firm.
Source: 2007 Subscriber study, Erdos and Morgan
Assets Personally Managed or Advised
The above information is based on 93% of our subscribers (56,955 of our subscribers provided AUM information out of a total circulation of 61,035).
Source: Publisher’s Own Data, as of 1/12/09
Investment products personally used or recommended to clients
Our readers recommend a variety of investment products to their clients. More than 80% of InvestmentNews readers are not influenced to make decisions by their clients. This makes your advertising message to these key decision makers even more crucial.
Mutual Funds | 88% |
Stocks | 65% |
Variable Annuities | 64% |
529 Plans | 62% |
Bonds | 60% |
REITS | 54% |
ETF’s | 53% |
Managed Accounts | 45% |
Fixed Annuities | 44% |
Hedge Funds | 10% |
Source: 2007 Subscriber study, Erdos and Morgan
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