Reader Profile

View our Print and Online Circulation View Reader Testimonials The average InvestmentNews reader is: •…

The average InvestmentNews reader is:

• 49 years old
• Has 17 years experience in the financial advisory industry
• Personally serves more than 145 clients
• Works for a securities broker/broker-dealer firm, investment advisory firm or a financial planning firm.

Source: 2010 Subscriber study, Signet Research

Assets Personally Managed or Advised

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Under $1m

$1m – $4.9m

$5m – $9.9m

$10m – $24.9m

$25m – $49.9m

$50m – $99.9m

$100m – $249.9m

$250m or more

The above information is based on the 2010 Subscriber study by Signet Research

Investment products personally used or recommended to clients

Our readers recommend a variety of investment products to their clients. More than 80% of InvestmentNews readers are not influenced to make decisions by their clients. This makes your advertising message to these key decision makers even more crucial.

Mutual Funds	88%
Stocks	69%
Bonds	66%
ETF’s	63%
Variable Annuities	59%
529 Plans	57%
Retirement Income Products	56%
Managed Accounts	52%
REITS	51%
Fixed Annuities	47%
Hedge Funds	14%