Speaker Profiles
Kelli Cruz Director of Research & Consulting, IN Adviser Solutions Kelli Cruz leads…
Director of Research & Consulting, IN Adviser Solutions
Kelli Cruz leads IN Adviser Solutions and oversees studies on industry-relevant topics and trends, including financial performance and compensation and staffing. She has over 20 years of financial services industry experience. Prior to joining IN Adviser Solutions, Ms. Cruz was a director in Advisor Services at Charles Schwab where she focused on Business Consulting Services, Schwab’s practice management solution for advisors. She was responsible for developing and managing practice management programs including Marketing & Business Development, Transition/Succession Planning Services, Compliance Resources, and Human Capital.
As the Director of Business Consulting for Schwab Advisor Services, Ms. Cruz led the effort to develop and implement a comprehensive human capital program to cover issues from organizational strategy and design, recruiting, compensation design, talent management, and succession planning for RIA advisory firms. In this role Ms. Cruz consulted directly to advisory firms on human capital related issues including incentive compensation plan review and design.
Before Schwab, Ms. Cruz was with Wells Fargo for 15 years where she was responsible for managing human resources for Private Client Services. She led the development of several investment products for the Institutional Investment Group. As the Director of Human Resources for Wells Fargo’s Private Client Services, Ms. Cruz served as the chair of the Sales Incentive Compensation Committee leading the efforts to create a comprehensive sales incentive compensation plan for private bankers, financial consultants, portfolio managers, and trust officers.
Mark Tibergien is Chief Executive Officer of Pershing Advisor Solutions, a BNY Mellon company. Pershing Advisor Solutions is one of the country’s leading custodians for registered investment advisors and family offices. Mr. Tibergien is also a Managing Director and a member of the Executive Committee for Pershing. Mr. Tibergien is a nationally recognized expert on management and transition issues within the financial services industry. He joined Pershing in 2007.
Prior to joining Pershing, Mr. Tibergien was a principal at the accounting and consulting firm, Moss Adams LLP, where he was partner-in-charge of the Business Consulting group, chairman of the Financial Services Industry group and partner-in-charge of the Business Valuation group. Mr. Tibergien has been working with public and private companies on matters related to business management, transition planning and strategy formulation since 1973. He has worked closely with hundreds of independent registered investment advisors, broker-dealers, investment managers, insurance companies and other financial services organizations in the United States, Australia, Europe and Canada. For the past eight years, Accounting Today has recognized Mr. Tibergien as one of the “100 Most Influential” people in the accounting profession. In 2003 and 2008, Financial Planning magazine recognized him as a “Mover and Shaker” in its annual review of industry professionals; and, for the ninth time, in 2011, Investment Advisor magazine recognized him as one of the “25 Most Influential” people in the financial services industry.
Mr. Tibergien serves on the Board of the Foundation for Financial Planning, and within Pershing, is the Executive Sponsor of the Cultural Appreciation Network. He is the author of three books published by Bloomberg Press, Practice Made Perfect, How to Value, Buy or Sell a Financial Advisory Practice and Practice Made (More) Perfect.
Chief Executive Officer & Partner, Moss Adams Wealth Advisors LLC
Rebecca Pomering is Chief Executive Officer of Moss Adams Wealth Advisors. Ms. Pomering spent eleven years as a management consultant with Moss Adams LLP and consulting to many of the most well-known wealth management firms in the country on business strategy and management. She is regarded as one of the leading experts on the business of wealth management and is a prominent speaker and writer.
In 2008, Ms. Pomering joined Moss Adams Wealth Advisors, the wealth management division of Moss Adams LLP, as CEO, to lead the firm’s integrated delivery of wealth management services. She is responsible for the growth of the firm including strategic planning, sales and marketing, team development, firm integration, and mergers and acquisitions.
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