Wealth management firms to merge into $750M powerhouse

The two established RIA firms have a combined reach across 40 states.

Two Indianapolis-based RIA firms have combined to create a new brand with more than $750 million in assets under management.

Wellington Group and TrustWealth Strategies completed their official merger earlier this month and will now operate under a new brand, Wellington Wealth Strategies, with a rollout already underway.

The legacy firms were well established: Wellington was founded in 1996 by its president Tony Bonanno, who has 37 years of industry experience, and TrustWealth was founded by Greg Freeman and Joe Hillman. The two companies represent more than 100 years of leadership in the wealth management space.

Bonanno becomes managing partner and founder of Wellington Wealth Strategies with Freeman and Hillman serving as partners and founders. Tom Cates and Max Moritz, who have been with Wellington for many years, are also partners and founders of the combined firm, and Nate Miller will be chief operating officer with a focus on growth.

“The evolution into Wellington Wealth Strategies was a thoughtfully deliberated move,” Bonanno said. “Greg and Joe’s team seamlessly align with our ethics and core values, affirming their position as the ideal partners to foster enduring success for our business and cherished clients.”

ENHANCED REACH

The firm has 20 financial advisors serving clients in 40 states and offering investment management, retirement planning, estate planning and alternative investments.

“Collaboratively, we unlock a realm of flexible and sophisticated investment opportunities, enhanced by a broad spectrum of cutting-edge technologies, catering to a diverse clientele,” Freeman said. “This enables seasoned and new advisors to join our ranks, shaping customized investment strategies that genuinely prioritize clients’ best interests. At Wellington Wealth Strategies, we strive to ensure that the legacies of our clients and advisors endure for generations to come.”