InvestmentNews webcasts are developed by our editors, specifically for financial advisers. In 2010, our webcasts averaged more than 1,800 registrants and had approximately 1,100 attendees, outperforming the B-to-B industry average by more than 140%.*
Webcast topics in 2011 include:
• Trusts and Estates
• Retirement Income
• Alternatives
• Tax Planning
• Options
• Long Term Care
• Surviving an SEC Audit
• Real Estate
• Midyear Outlook
• How to Use ETFs
• Advisers and Social Media
• Adviser Compensation and Staffing
• Hiring and Training the Next Generation of Advisers
• Forecast 2012
Lead Generation:
• Registration page will include an “opt-in” for registrants to receive information-based offers from the sponsor. Sponsor will receive all relevant contact and demographic data of registrants who choose to receive information.**
• Sponsor can place an opt-in White Paper or other information-based offer (no product brochures) on the live event console page. Sponsor will receive all relevant contact and demographic data of people who download the “White Paper” from the live event console page.
Branding Exposure: Sponsor logo is displayed on all event advertising and promotion:
• Online ads, targeted e-mail marketing, print ads. Sponsor logo is displayed during registration and live event:
• Registration page, confirmation page, e-mail reminder.
• Live event console slide presentation and live moderator recognition. Flash presentation:
• Sponsor can run a flash presentation (30 second max) prior to start time.
ROI Event Report:
• Sponsor receives detailed report of the live event and on-demand viewing, including the number of registrants and attendees with demographic profiles and attendee Q&A.
Post-event Exposure:
• Sponsorship exposure doesn’t stop after the live event. Webcasts are archived for one year for on-demand viewing.
Pricing
Exclusive Sponsorship
Rate
Each Webcast
$17,000
All prices are net
Valid from 07/2011 – 12/31/2011
*Source: ON24 webcast data, YTD January-September 2010
**This list is provided for informational purposes and the intended use of one mailing per adviser.
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