Who will win the 401(k) battle in the 2020s?
![2020s](https://s32566.pcdn.co/wp-content/uploads/2021/12/Bicycle-race_opt-951x634.jpg.optimal.jpg)
The start of the 2020s has been dominated by the three Cs — Covid, convergence and consolidation. Government mandates could cause the small and startup plan market to explode, and RPA consolidation has blown up.
It seems that there are big winners and losers every decade in the 401(k) market, and the victors in the 2020s are still to be determined. Winners pivot and adapt, leaning into change and not wasting time and energy trying to hold onto what they have, no matter how lucrative. So which providers and
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