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On a mission to motivate Latinos to save and prosper

Adviser, educator committed to inspiring his community to make better financial decisions.

Louis Barajas grew up in Boyle Heights in East Los Angeles, a neighborhood once known as a "murder capital," where his father started a business in 1971. Since he spoke limited English, he asked Louis, then 13, to help him file his taxes, and together they bought a book on tax preparation. Two years

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