The case for curiosity as a marketing strategy
Breaking out of your brand’s usual programming helps break through the attention barriers of customers and prospects.
What do Kentucky Fried Chicken and financial advisers have in common? Curious, are you? Well, therein lies the answer: curiosity.
Our brains are hardwired to recognize patterns. When something doesn’t fit in, we instantly notice it and are keen to investigate.
Sure, curiosity killed the cat
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