Mapping your firm’s future
![Employees gathered around a whiteboard](https://s32566.pcdn.co/wp-content/uploads/2020/12/Marketing_1-951x634.jpg.optimal.jpg)
When thinking about your firm’s strategy, consider where you stand on the 4 Ps — personalization, purpose, private markets and portfolio construction
2020 was a year unlike any other. In the wealth management space in particular, there’s no denying that the entire ecosystem has been impacted by the pandemic. M&A activity, technology platforms, product offerings and even the adviser-customer relationship have changed over the past several mo
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