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RIAs are losing their competitive advantage

Simply playing the fiduciary card to win over investors may not work the way it did in the past.

Registered investment advisers need a new card up their sleeve.

For years, RIAs have marketed themselves as being a cut above their counterparts in the brokerage industry. While they followed a fiduciary standard, requiring them to act in their clients' best interests at all times, brokers were mer

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