Wealth management research and consulting firm F2 Strategy has expanded its scope through the acquisition of a New York-based boutique that advises hedge funds, hybrid funds, and private credit managers.
The firm has added HBMJ Consulting to its growing platform, adding significant expertise to its solutions capabilities in the alternatives space.
The deal is the latest push by F2 to build a comprehensive asset management advisory platform following its earlier purchase of Aliter Investment Services, and the integration of HBMJ’s expertise in hedge fund accounting and operations extends the firm’s ability to deliver solutions that connect the front, middle, and back office for investment firms.
Founded in 2004 by Dan Hunter, HBMJ focuses on data intelligence, system integration, workflow automation, and reporting modernization, helping alternative asset managers scale efficiently, reduce complexity, and gain real-time operational insight.
“Just as F2 is a trusted partner to wealth management firms, HBMJ fills that same role for hedge funds,” said Doug Fritz, co-founder and executive chairman of F2 Strategy, who recently shared the firm’s origin story with InvestmentNews. “Like our previous acquisitions, HBMJ was built by an industry insider whose team brings unmatched knowledge and cultural alignment. That makes this partnership a natural fit and another powerful step forward in serving clients across the entire ecosystem of investments and advice.”
For Hunter, the partnership provides broader resources, scale, and a shared commitment to innovation, allowing HBMJ to expand its impact while maintaining its client-first approach.
“Joining F2 marks a defining moment for our team,” Hunter said. “For more than two decades, we’ve built a reputation for solving complex operational challenges through precision, innovation and deep systems expertise. This collaboration allows us to expand our reach, enhance the value we deliver and create new opportunities for both our clients and our team of experts.”
HBMJ’s 18-person team, which includes Hunter, delivery head Nathan Morey, director of technology Solutions CJ Lin, and business development officer Lena Friedman, will continue in their current roles as the firm integrates into F2’s operations.
This is F2’s fifth acquisition since its majority investment from Renovus Capital Partners in 2023, following the additions of Oakbrook Solutions, SKY Marketing, MD Solutions, and Aliter. The firm’s strategy of blending vertical specialization with broader service expansion positions it to meet growing demand from asset managers seeking scalable, technology-driven consulting support.
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