Ameriprise recruiting stalls in Q2

Ameriprise recruiting stalls in Q2
'As we went through the quarter, we didn’t expect it to slow down as much,' CEO James Cracchiolo said in an earnings call. The company reported 10,047 financial advisers across its platform at the end of June, compared to 9,894 a year earlier.
JUL 27, 2021

Ameriprise Financial Inc. said on Tuesday morning it had recruited 42 experienced financial advisers for the three months ending in June, or close to half its typical target of about 80 per quarter.

Ameriprise CEO James Cracchiolo pointed to a "confluence" of reasons for the adviser recruiting slowdown in a call with analysts Tuesday to discuss second quarter earnings, including questions about the reopening of businesses and offices in this period of the Covid-19 pandemic and the stock market's performance.

"As we went through the quarter, we didn’t expect it to slow down as much," Cracchiolo said. He was optimistic, however, about Ameriprise bringing in new advisers for the rest of the year.

"Right now, our pipeline looks really good, and we feel like we’ll get back to those numbers," he said, referring to prior quarters in which the firm had recruited closer to 80 financial advisers.

"Is there a competitive market?" Cracchiolo asked. "Absolutely. But the second quarter, I attribute to a confluence of factors."

When the pandemic hit in the first half of 2020, broker and financial adviser recruiting slowed down considerably, as businesses shut down face-to-face meetings and got virtual and online technology up to speed. It gained momentum in the second half of the year but remains to be seen how broker and financial moves will shake out in 2021.

According to InvestmentNews’ Advisers on the Move Database, which tracks registered reps and advisers as they transition between firms, total moves of experienced advisers fell 24% in 2020. That calculation includes advisers who transitioned as part of a merger or an acquisition, but excludes moves between related firms. 

Meanwhile, Ameriprise reported 10,047 financial advisers across its platform at the end of June, compared to 9,894 a year earlier, an increase of 153 advisers or 1.5%.

Revenue per adviser was $197,000 for the second quarter, an increase of 27% when compared to 12 months earlier, when the firm reported per adviser revenue of $155,000.

Total client assets in the wealth management segment increased 28% to $807 billion, with total client asset flows of $9.5 billion in the second quarter.

Latest News

Details emerge of Ameriprise's offer to Commonwealth advisors
Details emerge of Ameriprise's offer to Commonwealth advisors

Ameriprise is offering up to 125% of trailing revenue to poach top-producing Commonwealth advisors from LPL as a recruiting battle continues to rock the independent advisor industry.

What wealth advisors need to know to begin to build their retirement practice
What wealth advisors need to know to begin to build their retirement practice

Amid growing regulatory and demographic tailwinds, advisors who embrace retirement planning can tap into an entirely new pool of clients.

More Americans fear outliving their savings than dying, Allianz survey finds
More Americans fear outliving their savings than dying, Allianz survey finds

Inflation, Social Security uncertainty, and day-to-day expenses are fueling retirement insecurity across all generations.

Summers warns of $1T revenue loss risk from Trump 'attack' on IRS
Summers warns of $1T revenue loss risk from Trump 'attack' on IRS

The former Treasury secretary envisions an avalanche of noncompliance as the federal tax agency weathers massive workforce reductions and a string of walkouts in its leadership.

Rogue rep, formerly with United Planners', keeps costing firm damages
Rogue rep, formerly with United Planners', keeps costing firm damages

United Planners’ costs related to lawsuits and regulators’ actions into the advisor continue to rise.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.