Digital-first custodian Apex Clearing announced Tuesday the launch of its front- and middle-office solution that enables advisers to build customized workstations.
The platform is called Apex Extend and it is the first tool Apex Clearing has launched that connects front, middle and back office functionalities into a singular tech stack, the firm’s Head of Strategic Partnerships Jonathan Krieger said. “It’s the very tight integration between the front-and middle-office that makes [the tool] unique,” he said.
The platform allows advisers to sync outside front- and middle-office tech providers onto Apex’s back-office tech stack to run investing apps or advisory tools, according to a release.
The custodian launched the product after hearing from advisers that it has been a challenge to work with multiple companies based on the different office functionalities a certain advisory firm needs. On top of that, advisers were experiencing a “lag time” when opening an Apex account, Krieger said.
Apex Clearing launched in 2012 as an API-driven alternative to traditional custodians and previously served as the custodian behind fintechs like Wealthfront and Robinhood.
While Apex Clearing is a custodian, the company’s approach with its tech for advisers is agnostic, which means the firm does not act as an asset manager and isn't in competition with turnkey asset management programs or TAMPs, Krieger said. "We don’t have a horse in that game.”
Flexibility is the strategy for Apex Clearing to stand out from the competition, he said. To that end, advisers can customize the platform's design. “An adviser can put their logos, colors, some of their branding on it so that it has that personal touch,” Krieger said.
Canadian stocks are on a roll in 2025 as the country prepares to name a new Prime Minister.
Two C-level leaders reveal the new time-saving tools they've implemented and what advisors are doing with their newly freed-up hours.
The RIA led by Merrill Lynch veteran John Thiel is helping its advisors take part in the growing trend toward fee-based annuities.
Driven by robust transaction activity amid market turbulence and increased focus on billion-dollar plus targets, Echelon Partners expects another all-time high in 2025.
The looming threat of federal funding cuts to state and local governments has lawmakers weighing a levy that was phased out in 1981.
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.
