LPL is maintaining its recruitment momentum in California as a high-net-worth ensemble practice joins its platform from Ameriprise.
The firm announced Wednesday that Apex Private Wealth Advisors, a Santa Rosa-based advisory firm, has joined its broker-dealer, RIA, and custodial platforms.
The Apex team, consisting of financial advisors Brett Howard, Marco Rivera, Brooks Crissey, Henry DesJardins, and Ryan Mason, reported managing approximately $650 million in advisory, brokerage, and retirement plan assets at the time of their transition from Ameriprise Financial.
Founded in 2017 by Howard and DesJardins, Apex offers a wide range of services, including tax and estate planning, retirement strategies, wealth preservation, charitable giving, and responsible investing. The firm primarily serves high-net-worth individuals, families, and businesses.
“We’re a very close-knit group of friends who operate as a family, working together to help clients face their financial futures with confidence,” Howard said in a statement.
He added that their emphasis on multigenerational wealth planning and personalized service has helped foster long-term relationships with clients.
The move to LPL was motivated by a desire for greater flexibility and access to enhanced resources. Rivera noted, “The move reflects our growth as an independent practice and our dedication to continually improving our ability to meet our clients’ needs with the latest tools, resources and support.”
Howard also highlighted LPL’s technology platform as a key factor in the decision, saying: “We especially appreciate LPL’s integrated capabilities and systems that allow us to streamline our operations, enhance our client experience and focus on what matters most – delivering exceptional financial advice and service to clients.”
LPL's recruitment move in Santa Rosa comes on the heels of the firm bolstering LPL Private Wealth, its high-net-worth employee advisor platform's reach in the Empire State with a $700 million advisor duo from Bank of America that joined in New York.
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