Cetera scores $400M win with Hawaii credit union alliance

The broker-dealer says it will provide ‘innovative solutions and services’ to the credit union.

Cetera is making its mark in the Aloha State. A new strategic partnership between Cetera Financial Group and Hawaii State Federal Credit Union announced Tuesday has secured a sizable book of retail business for the national wealth firm.

Cetera will support Hawaii’s largest credit union as it grows its retail investment program and enhances services for its vast membership.

“We are proud to welcome Hawaii State Federal Credit Union to the Cetera family,” CEO Investment Services president LeAnn Rummel said in a statement, highlighting the firm’s capability to “[provide] innovative solutions and services to members and a higher level of support for Hawaii State Federal Credit Union financial professionals.”

The Hawaii State Federal Credit Union, founded in 1936, has since grown to include more than 126,000 members. As of January 31, its investment services program held approximately $393 million in assets.

“As we continue to provide an exceptional experience to our valued members and local community, this collaboration will empower the delivery of holistic financial planning services powered by Cetera’s industry-leading technology, resources and support,” said David Kimura, program manager at Hawaii State Federal Credit Union.

Cetera’s collaboration with the credit union comes shortly after it unveiled another partnership with Wealth Access, which promised to give Cetera advisors a more complete, up-to-date picture of their clients’ finances across several areas including, brokerage, trust, and digital banking channels.

Recently, the firm also announced a guarantee for new advisor and firm affiliates to its GrowthLine Program, promising to refund their affiliation fees if their assets under administration doesn’t reach a certain growth rate.