Fidelity is on TikTok jockeying for Generation Z
The discount brokerage posts short video clips on the social media app ranging from how-to guides for using the Fidelity Spire app to explainers of financial terminology.
Viral social media app TikTok isn’t just for teens showcasing trendy dance routines or influencers sharing the latest meme stock, but a content tool used by traditional institutions looking to remain relevant while funneling clientele into the digital investing platforms they’re building.
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