Advisor Group unveils redesigned UMA platform

Advisor Group unveils redesigned UMA platform
The broker-dealer network added multiple enhancements to the 10-year-old platform from portfolio management tools to reduced account minimums
JUL 10, 2020

Advisor Group announced Thursday the roll out of its reinvented unified managed account platform available to all financial professionals affiliated with the broker-dealer network. 

The UMA platform, which originally launched in 2010, has been redesigned to allow the firm’s advisers to manage a portion of each client’s assets themselves with access to more than 7,000 mutual funds and ETFs, according to the announcement.

Additionally, advisers can allocate client assets to approximately 1,000 separately managed accounts and more than 200 model portfolios, while managing all three asset groupings on a single platform.

Advisor Group introduced its new “investor journey” framework, the company noted, which is created for advisers to organize a client's mix of investments based on various stages in their lives. 

Advisers use the platform to spark discussions from stage one, “build a foundation,” when clients are accumulating capital as they embark on their first jobs, get married and purchase first homes through the “make it last” stage of retiring and developing their estate plans.

“As everybody adjusts to a ‘new normal’ characterized by heightened economic uncertainty and market volatility, financial professionals are seeking asset management resources that are affordable, accessible and easy to use, all while elevating the client service experience they can offer,” Advisor Group’s senior vice president for platform management and product development Shannon Larson said in a statement. 

Moreover, pricing for the platform has been standardized so fees are the same between portfolios types, which makes the platform Reg BI-ready if the adviser and client opt to shift the allocation of assets, the company noted. Account minimums, too, have been reduced to $5,500 for Advisor Group’s Genesis Model Portfolios. 

Advisor Group works with about 11,300 financial professionals overseeing approximately $450 billion in client assets, according to the company’s press release. 

Latest News

Carson, Lido strengthen RIA networks with bicoastal deals
Carson, Lido strengthen RIA networks with bicoastal deals

Carson is expanding one of its relationships in Florida while Lido Advisors adds an $870 million practice in Silicon Valley.

Goldman gets shareholder backing on $80M executive bonus packages
Goldman gets shareholder backing on $80M executive bonus packages

The approval of the pay proposal, which handsomely compensates its CEO and president, bolsters claims that big payouts are a must in the war to retain leadership.

Integrated Partners, Kestra welcome multigenerational advisor teams
Integrated Partners, Kestra welcome multigenerational advisor teams

Integrated Partners is adding a husband-wife tandem to its network in Missouri as Kestra onboards a father-son advisor duo from UBS.

Trump not planning to fire Powell, market tension eases
Trump not planning to fire Powell, market tension eases

Futures indicate stocks will build on Tuesday's rally.

From stocks and economy to their own finances, consumers are getting gloomier
From stocks and economy to their own finances, consumers are getting gloomier

Cost of living still tops concerns about negative impacts on personal finances

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.