FTJ FundChoice introduces a robo alternative

In a move to help advisers compete with robo-platforms, FTJ FundChoice, a turnkey asset management program, has launched a digital advice service that allows clients to work online with adviser-selected investment options. The service, called Portfolio Target, "allows for strategist-led and custom portfolios, offers thorough risk analytics and provides extensive opportunities" for private labeling and promotion, the firm said in a release. After advisers complete a set-up by building model portfolios using third-party offerings or their own custom portfolios, clients can access the system to indicate their investment goals and answer a series of investment and lifestyle questions. Portfolio Target then calculates a personalized score to identify investment options. FTJ FundChoice, based in Hebron, Ky., has $8 billion in assets under administration.