Charles Schwab & Co. is rolling out a new developer portal to make it easier for hundreds of third-party fintechs on or integrating onto the Schwab and TD Ameritrade Institutional technology platforms to test out their application programming interfaces.
The goal of the self-serve developer portal, which Schwab showcased during its first virtual Technology Forum last Wednesday, is for fintechs to clearly identify use cases and categorize all the APIs Schwab and TD Ameritrade have.
“If someone is looking for how they want to build an account-opening workflow from their system into Schwab, they can browse the APIs that fit that particular use case,” said Kartik Srinivasan, senior managing director of Digital Advisor Solutions at Schwab.
“It provides all the tools that developers need to truly understand what it is that the APIs provide for advisers, as well as how they can get started with developing our APIs,” he said.
The tool should make it less daunting for fintechs and the technology developers for advisory firms to choose from Schwab’s 250 active points of integration and TD Ameritrade’s 175, said Srinivasan. The portal replaces the static documentation that used to be sent to developers, which did not provide a modern user experience.
Schwab and TD Ameritrade have also made it clear that there are plans to create a single platform for its advisers as the firms work closely on new APIs that start to bring the two custody platforms together, said Srinivasan.
Initially, this includes new trading APIs, as well as APIs to the iRebal portfolio rebalancing software, and new APIs to support Move Money workflows. Schwab is looking to close the major critical gaps across each integration offer so that advisers transitioning from TD to Schwab won’t have an issue where they can’t run their business.
Previously, Schwab has announced TD’s thinkorswim, thinkpipes trading platforms and iRebal will be a part of the combined tech platform post-migration.
In the meantime, the developer portal provides a test environment for fintechs to build the integration without it actually being provided for advisers. “They can play around, kick the tires, and then if things look good, the fintechs can work with our team to push it into production, then start piloting it with advisers,” Srinivasan said.
The newest API that is coming soon will be a “status API that provides advisers with status updates on all their transactions and interactions with Schwab directly in their third-party systems, Srinivasan said.
Carson is expanding one of its relationships in Florida while Lido Advisors adds an $870 million practice in Silicon Valley.
The approval of the pay proposal, which handsomely compensates its CEO and president, bolsters claims that big payouts are a must in the war to retain leadership.
Integrated Partners is adding a husband-wife tandem to its network in Missouri as Kestra onboards a father-son advisor duo from UBS.
Futures indicate stocks will build on Tuesday's rally.
Cost of living still tops concerns about negative impacts on personal finances
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.