RIAs need to get past their fear of asking for referrals
Brett Van Bortel of Invesco Global Consulting addressing the DeVoe Elevate conference
Research shows most new clients come directly from referrals from existing clients, yet most advisors are reluctant to ask for referrals.
When it comes to client referrals, the answer is always no until you ask. And unfortunately, for the majority of financial advisors that means the answer is always no.
“Most advisors have a fear that asking clients to make referrals will turn an advocate into an adversary, so they won’t ask t
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