Keeping on the right side of regulators is the life blood of investment advisor firms’ compliance officers, but what specifically is on their minds right now?
Top of the list is the SEC’s Marketing Rule for Investment Advisors which came into effect in November 2022, with advertising/marketing ranked as the hottest topic for 70% of investment advisor firm’s chief compliance officers according to new research from the Investment Adviser Association.
The newly released 2023 Investment Management Compliance Testing Survey also reveals that cybersecurity is second (52% cited this) and electronic communications surveillance (35%) which climbed to third this year, the 18th year the poll has been conducted.
“The persistent dominance of the SEC’s Marketing Rule as the primary worry for investment advisor compliance officers underscores the critical need for proactive adaptation,” said Carlo di Florio, global advisory leader at risk advisory firm ACA Group. “The close contenders, cybersecurity and electronic communications, demand proactive measures to safeguard client data and maintain regulatory compliance. Only through proactive efforts can advisors thrive amidst these pressing challenges.”
Other key areas noted align with the SEC’s exam, enforcement, and rulemaking priorities, including:
Following a warning from the SEC that some advisors were identified in recent examinations as having inadequate compliance policies and procedures, the IAA survey found that firms are acting to boost their compliance regimes.
This includes 58% of respondents either currently going through an SEC exam or having taken one in the last five years.
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